Word: seasonings
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...surest path to the inactive list. Since announcer John Madden first ceded the cover of his eponymous game for the 1999 edition, one of the NFL's quirkiest subplots has been the "Madden Curse," which appears to leave the game's cover boys injured or ineffective the following season. "The jinx thing bites us every year," Chris Erb, a marketing director for the juggernaut video game, said in 2007. "I haven't told this to people, but I've got a bottle of champagne in my office that we're ready to pop once someone breaks the curse...
...luck dates back to the beginning. In 1998, San Francisco 49ers running back Garrison Hearst was the first person other than Madden to appear on the cover of the game, which debuted in 1989. During the playoffs, Hearst suffered a severe broken ankle that torpedoed not only that season but the following two as well. The following year's cover boy, Detroit Lions RB Barry Sanders - who only appeared in a silhouette behind Madden - announced he would be hanging up his spikes before training camp...
...much traction. And for good reason. Most of the under-performing cover stars were felled by injury - a common affliction in a brutally rough sport: According to a 2005 study, nearly 70% of football players suffer an injury each year. Those whose skills seemed to dwindle during their cover season may simply have peaked quickly in a sport whose shelf lives are disconcertingly brief...
...response so far. Outside of Mexico, the swine flu hasn't looked too serious yet - unlike during the SARS outbreaks of 2003, when an entirely new virus with no obvious treatment took the world by surprise. In the U.S., the normal flu season is winding down, which should make it easier for public-health officials to pick out swine flu cases from run-of-the-mill respiratory disease. And there are simple things that people can do to protect themselves, like practicing better hygiene (wash hands frequently and cover mouth and nose when sneezing) and staying away from public places...
Patrick's roots in the North Carolina textile industry stretch back more than a hundred years. In the early 1900s, his grandfather started Kings Mountain Cotton Oil Co., which consisted of a cotton gin, an oil mill, a coal yard and an ice plant--a business for every season. Those industries began to wane in the 1960s, so his father H.L. Patrick bought some used textile equipment and started Patrick Yarns, focusing exclusively on spinning industrial mop yarn...