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...question is, will they keep coming? Last year, advertisers, fans, teams and media spent $4.6 billion on F1's festival of fossil fuel. Six hundred million people around the world watched some part of the season on television. That's why companies such as Korean electronics conglomerate LG Group are prepared to lay out "several hundred million dollars" to have their logo plastered all over F1, says Andrew Barrett, the company's VP of global sponsorship, who recently inked such a deal. "We were looking for as broad a global reach as we could get with one sport, and nothing...

Author: /time Magazine | Title: The Turbulent Times of Formula One | 3/15/2010 | See Source »

...carmakers - Ferrari (owned by Fiat), Mercedes-Benz and Renault (though the latter recently sold a majority stake in the racing team to Luxembourg investment firm Genii Capital) - still in F1. "The sport just wasn't delivering the value," says John Howett, head of Toyota Motor Sports. For the new season, some of the old names have been replaced by entrepreneurs with more dash than cash. Ecclestone calls the new teams "out of their depth" before the season has even started, while Ferrari's official website complained about the "much reduced" pace shown by newbies like Virgin and Lotus in testing...

Author: /time Magazine | Title: The Turbulent Times of Formula One | 3/15/2010 | See Source »

...loss ended Harvard’s season, while Cornell continues onto the Frozen Four in Minneapolis...

Author: By James Yu, CONTRIBUTING WRITER | Title: Women's Hockey's Season Ends in NCAA Quarterfinals | 3/14/2010 | See Source »

...Crimson (20-8-5) suffered its worst loss of the season Friday night at Bright Hockey Center, falling behind early and dropping a 6-2 contest to the No. 5 Big Red (20-8-6) in the NCAA quarterfinals...

Author: By James Yu, CONTRIBUTING WRITER | Title: Women's Hockey's Season Ends in NCAA Quarterfinals | 3/14/2010 | See Source »

...with the effort of our players,” Stone said. “We got ourselves in a little bit of a hole and tried to dig ourselves out. It was one of the hardest fought, from start to finish, games that we’ve played all season...

Author: By James Yu, CONTRIBUTING WRITER | Title: Women's Hockey's Season Ends in NCAA Quarterfinals | 3/14/2010 | See Source »

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