Word: seasons
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...media to blame for the confusion? Absolutely. But no more than usual. What about the government? So far, officials have done a relatively decent job of explaining what they know and what they don't and planning for the worst. "It's going to be a unique flu season. The only thing certain is uncertainty," says Dr. Thomas Frieden, director of the Centers for Disease Control and Prevention (CDC). "Even with the best efforts, influenza will cause severe illness and, tragically, some death...
...point out that just 7% of National Football League fans have ever set foot in an NFL stadium, and he figures that the way to push that percentage higher is to make the stadium experience better than what you get at home. (See 10 things to watch this NFL season...
...with access to various bar-lounges at escalating levels of luxury. Those seats require that you first buy a 30-year license, which costs between $16,000 and $150,000, depending on sight lines and your desired degree of excess. And that sum doesn't include the cost of season tickets that range from $59 to $340 per game for those seats. Team Marketing Report, a sports-business publisher, maintains a Fan Cost Index, which is the average cost for a family of four to purchase tickets, food and drink, programs, caps and parking. For the league as a whole...
...same, there must be quite a few of those people, because even in a sluggish economy, the new stadium is close to selling out. By mid-September, the Cowboys were reporting that 95% of their club and reserve seats have been sold to season-ticket holders. That's all the more impressive when you remember that the Cowboys, who ruled the NFL in the early '90s, barely rule Texas these days. Between 1972 and 1996 they won five Super Bowls, three of them in the years after Jones bought the team in 1989 and started fiddling energetically with the coaching...
...Cowboys have been a tremendous investment for Jones, 66, who bought the team for just $150 million. With revenues of $280 million in the 2008 season, they rank third in revenues in the NFL, after the Washington Redskins ($345 million) and the New England Patriots ($302 million). In June the Dallas Morning News estimated that if the Cowboys draw an average of 80,000 visitors to their eight regular-season home games this year, Jones could see those revenues climb to about $360 million. The paper estimated that about $60 million of that increase would come from those pricey club...