Word: seaters
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Dates: during 1960-1969
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Ever since Ford introduced its highly successful four-seater Thunderbird in 1958, Detroit has been speculating on when General Motors would bring out a competitor. Buick ended the speculation last week when it unwrapped its big-fendered Riviera hardtop, which is firmly dedicated to the G.M. principle that if you have to join 'em, beat 'em. The Riviera is 3 in. longer than the Thunderbird, sports a more powerful engine, and has a steering wheel that tilts to seven different vertical adjustments, while Thunderbird's wheel only bends to the side to ease entry and exit...
...lines with large round taillights, flat rear deck and small canted fins, the Fairlane has a six-cylinder engine, will be produced initially in only two models-a two-door and a four-door sedan. For the pizazz lover, Ford will bring out, in addition to its regular four-seater Thunderbird, a Thunderbird sports roadster. Equipped with wire wheels and a dashboard "assist bar" for nervous passengers to hang on to, the new Thunderbird can be converted into a pseudo two-seater by slipping a fiber-glass tonneau cover over the back seat. The nation's bestselling compact...
...Ford, McNamara played a major role in bringing out the compact, best-selling Falcon (and a lesser one in putting together the ill-fated Edsel). He also dismayed car connoisseurs by changing the sporty Thunderbird from a two-seater to a four-seater-a decision, however, that more than tripled "T-bird" sales. As a reward for such judgments, McNamara has become a millionaire, and last year earned $410,000 (about $150,000 after taxes). Last week McNamara announced that in addition to taking a mammoth salary cut to serve as Defense Secretary (statutory pay: $25,000, plus...
...Ford division, two years later group vice president for all car and truck divisions. As group vice president, McNamara had an active role in bringing out the Falcon, also is given the credit for a decision that some auto buffs still disapprove: changing the sporty Thunderbird from a two-seater to a sedate four-seater. McNamara knew the market for a four-seater would be much bigger-as it has proved to be-even though the bird lost some of its flash...
...Citröen Prestige, a luxurious version of Citröen's front-wheel-drive sedan. Intended to be chauffeur-driven, the Prestige has a dividing window, intercom system, deep-pile carpeting and rubbed-walnut trim, sells for $3,940. Another new Citröen: the eight-seater station wagon, which sells...