Word: seaters
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Cessna 150, an all-metal two-seater designed as the company's first real move into the lowest-price brackets to compete with Piper's fabric-covered Super Cub for the pleasure-flying market. Cruising speed: 115 m.p.h. Price: around $7,000, some $2,000 less than the cheapest four-place Cessna...
THUNDERBIRD SOFT TOP that will fold back into trunk like Ford's automatically retractable hardtop, will be put out by Ford this spring. Unlike hardtop convertible, new four-seater Thunderbird wi'l be only semiautomatic, require driver to lower trunk himself...
...black Thunderbird rolled off a Ford plant assembly line, a worker affectionately scrawled in soap on the hood: "Bye, bye, baby." It signaled the end of the two-seater T-bird; this week Ford put out the car's 1958 successor, the ballyhooed four-seater. Ford's affection for the T-bird sprang from its surprising success. Ford expected to lose some $10 million on the car but make it up in added prestige for standard Fords. Instead, it sold twice as well as expected (53,166 produced in all), and made a profit to boot. The sleek...
Ford also has a zippier (300 h.p. or more), completely restyled, four-seater Thunderbird aimed more at the family than the sports-car market. But the car Ford worked hardest on is the Lincoln, frankly aimed at knocking Cadillac from leadership of the luxury market. Longest car on the road (229 in.), the Lincoln looks like a popular version of the Continental, which now becomes the top-priced Lincoln series, has horsepower boosted to 375 h.p., and new weight distribution that makes it handle like a sports car. Says Stylist Walker: "If that Lincoln doesn't beat Caddy...
...Stylist George Walker's $185 million restyling: flashy new grilles, a lower-and longer-looking body, and a bigger, more economical V-8 engine that Ford hopes will cut gasoline bills as much as 15% (TIME, July 8). One major surprise: Ford will discontinue its famed two-seater Thunderbird, replace it with the long-planned four-seater model that is longer (113 in. wheelbase v. 102 in. wheelbase). but just as low and rakish. While the small T-bird has been a big success, with sales of 53,000 cars since 1954 (five times as many as Chevrolet...