Word: sec
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Dates: during 1970-1979
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...what is being called a "second generation" of passenger-car diesels, VW claims to have solved most of the diesel's problems of weight and sluggishness. VW's first diesel, sold in Europe in the Golf model, accelerates to 50 m.p.h. in 11.5 sec., v. 10.5 sec. for the comparable gasoline-powered version (which is known in the U.S. as the Rabbit), and has a top speed of 87 m.p.h. Price: $4,000. VW plans to bring out a diesel Rabbit in the U.S. in 1977, when gasoline doubtless will cost even more than it does...
Gwill York slipped the ball past a surprised Yale goalie when the game was only 1 min., 30 sec., gently pushing the ball past the confused netminder who had expected a hard drive...
...Beechcraft and zips around in a Maserati when he is not punishing linebackers or breaking into the clear for key receptions. "The car is almost as fast as the plane," Francis says nonchalantly. At 6 ft. 6 in., 240 Ibs., Francis still can sprint 40 yds. in 4.6 sec.-fast enough to make him a Maserati among tight ends...
...left in people's minds, the more we will have accomplished." Example of MacDougall's unslick touch: Ford never wears makeup. One 5-min. piece is a biography of the President, stressing his command positions, from Eagle Scout to football captain to House minority leader. A 60-sec. commercial, aired last week, describes the nation's recuperation from Watergate and offers a new slogan: "President Ford. He's making us proud again...
...cinema verite variety, illustrating the nominee's vision of America. They show him mingling with voters, caressing corn stalks near his farm, and extemporizing upon his stands on specific issues. Rafshoon is repeating a strategy he successfully employed during the battle for the nomination: planting 30-sec. spots on TV shows such as Lawrence Welk and Hee-Haw, favored by down-home Americans. Both TV and print ads hammer home the campaign's theme: "A Leader, for a Change...