Word: sec
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Dates: during 1990-1999
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...question, of course, is why everyone thinks this is a good idea. Think about it for a sec. Sure, we'll watch the first couple of weeks, but who's going to listen to a band when we know how lame the members were to begin with? Would any girl still scream at the Backstreet Boys if she watched videotapes of the boys milking cows or shoveling manure out in a Nebraska cornfield? Or an 'NSync member learning to lose his southern accent with a voice coach? In any case, unless they edit severely, we might be amused...
...premonition came disastrously true. Half an hour after lifting off from New York City en route to Cairo, the Boeing 767-300 ER dropped from 33,000 to 16,700 ft. in less than 40 sec., hurtling downward at nearly the speed of sound. For a moment, the plane seemed to catch itself and climbed upward for more than a mile before peeling into a final fatal dive. At 10,000 ft., radar records suggest that the plane broke apart, sprinkling shards of the 767 and its human cargo into the waters off the Massachusetts coast. The wild ride lasted...
Goldsmith doesn't have to understand ads to profit from them. All he has to do, as president of sales and marketing at the ABC television network, is sell lots of 30-sec. slots. And now that dot.coms are caught up in a frenzied race to make their brands widely known outside cyberspace, his job has never been easier. "We're attracting people we haven't even heard of," says Goldsmith, who has raked in $200 million in Net-related ads this year. "You can't match the reach of network...
...players like Monster.com and HotJobs.com have already scooped up a quarter of the Super Bowl spots on ABC, pushing the going rate up to about $3 million for a precious 30 sec. This week the portal AltaVista, which until six months ago didn't even have a marketing department, will kick off a $120 million advertising blitz. You can't turn on business-news channel CNBC without seeing a barrage of online-broker ads, and broadcasts of the World Series and pro football are packed with obscure Web pitches, from VitaminShoppe.com to Youbet.com an online horse-racing site...
...triple sec...