Word: second
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Dates: during 1920-1929
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...Auburn, and Holyoke Streets; the other on a triangular lot adjoining Memorial Drive just east of McKinlock Hall. In the case of the former, however, it was advisable to alter Holyoke Street at the southern end, where there is an awkward bend in it; while the construction of the second House would be hampered, if not prevented, by Colonial Way, which cuts the triangular lot into halves...
...second main division of business may be covered under the general heading of distribution. This would include selling, in its broadest sense, and advertising. We may define it as "getting rid of the goods". Most products go through the hands of several salesmen, first perhaps the wholesaler, then the jobber, then the retailer. In the automobile business they go through that part of the organization which has to do with the supervision of agencies, then through the agency itself, and from the salesman to the consumer. In the case of businesses which manufacture paper, dye stuffs, and other materials...
...days it was felt that a "terrific line" was essential for success in salesmanship. Today, there are two requirements for success in salesmanship. First, a man should have a clear, alert, open mind, and be honest, both commercially and intellectually. Second, he should have a capacity for sustained, hard work. Under the first heading he should be able to meet his prospect on even ground and discuss his problems intelligently. Under the second heading he must be able to ring door bells, either metaphorically or literally, day after day, always having in mind that the way to get new customers...
Southern Pacific, William Crocker inherited the Crocker fortune and the First National Bank of San Francisco. As a second-generation tycoon, he is ultraconservative, correct, distant, cosmopolitan. Traditional even in his recreations, he is an ardent golfer...
Alexander. When Julius Csesar made his famed remark about preferring to be first in a little Iberian village rather than second in Rome, he of course left the obvious answer that to be first in Rome was the really desirable position. In the case of Banker James Strange Alexander, the little Iberian village was Tarrytown, N. Y., where his parents had settled after their arrival from Scotland. And had Banker Alexander remained in Tarrytown he would undoubtedly have become its first banker, as even at the age of 20 he was well along the road to advancement in a Tarrytown...