Word: secondariesâ
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There are only three legitimate ways to get on the air. RCA Promotion Director Frank Mancini sums them up: "Hit the secondaries, hassle the Top 40 people, or do both." The likeliest route to success is through the secondaries???the hot stations in such medium-sized cities as Youngstown, Ohio; Hartford. Conn.; and San Diego, which tend to have more flexible program directors than the rigidly scheduled big-league stations. There are plenty of valid forms of blandishment, and some of them are quite inventive. One promo man in Cleveland dressed up in a Superman costume and climbed a fire...
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