Word: secondhands
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Sketching the Profile. On the basis of auto statistics and city directories, Polk computers can print out maps of cities marking the exact locations of affluence and poverty. Magazines interested in sending their more expensive mail into Buick, Oldsmobile and Cadillac homes, instead of secondhand Dodge Dart households, can rent the list from Polk. Or Polk can take care of the mail campaign altogether. It already ranks with Sears, Roebuck as one of the biggest customers of the U.S. mails. Last year Polk took care of a single 23-million-letter mailing for an automaker, a record for the company...
...ironies prevail. A Polaroid commercial is doctored to show a still of a dead soldier; a Band-Aid commercial is spliced into combat scenes. Only bits and pieces of conversation with Ho Chi Minh and Fidel Castro give anything like a sense of ideological actuality. The rest has the secondhand look of a film that has been petulantly edited, as the title implies, far from Viet...
National Instrument. The airline literally came out of the underground. Between scheduled flights to European capitals in the early years, its secondhand, U.S.-built C46 Commandos and Skymasters used to be outfitted with Cuban colors and repainted "Near East Airlines" overnight in order to evacuate 140,000 stranded Jews from Arab lands. More recently, during last summer's short but savage war, 60% of El Al crews were mobilized, while the rest moved military cargoes from Europe to Israel. "El Al is not only a national airline," explains President Ben-Ari, a scarred veteran of the 1948 Israeli-Arab...
...Meillands trace their business success to a trip that Francis Meilland made to the U.S. in 1935. He traveled 15,000 miles cross-country in a secondhand car and studied the American rose industry-from breeding to selling. When Meilland went home, he became the first in Europe to use color plates in his catalogues and promote sales campaigns with colored posters He also fought persistently for European patent laws that would protect his new plants. Until his lobbying achieved success all over the Continent, his best products were pirated by competitors Today, with the law behind it, the Meilland...
...flag emblazoned with a monkey wrench, and a stream of Rolls-Royces arriving and departing, the grey, two-story building looks no different than it did in World War II, when it was a factory turning out bombsights. Inside, the proletarian theme continues with chicken-wirescreened windows, secondhand tables bought at auction for $5 apiece, and bartenders who are togged out in dungarees and blue denim work shirts...