Word: secondhands
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Bedmakers hope that people will start trading up beds as they do cars- even though there's not much trade-in value to a secondhand mattress. Exulted Simmons Vice President John W. Hubbell last week: "Millions and millions of beds are now obsolete...
...centuries; Tiberius Caesar raised cucumbers in a mica-covered "forcing house" when his doctor advised him to eat warm-weather vegetables the year round. But today more and more families who measure their estates in feet rather than acres are buying prefab greenhouses for the cost of a secondhand car or less, and filling the house with chrysanthemums, African violets or glossy greenery while the snow flies...
...Banks are willing to lend money to a student on the diminishing value of his secondhand car," says USAF President Allen D. Marshall, a former executive of General Electric and General Dynamics. "They should be more willing to lend it on the increasing value of his education." Under USAF's plan, a student may borrow up to $4,000 from any bank in the organization's expanding network. While regular bank loans can cost up to 8% in true interest, nonprofit, tax-exempt USAF can secure loans repayable at as little as 5% and in no case more...
...MELVIN RAMOS, 28, holder of an M.A. in art history from Sacramento State College, paints straightforward portraits of comic-book heroes and heroines. He professes a distinct liking for banality. "I'm a product of the affluent society," he says. "I just bought a secondhand color television set." If pop art lasts much longer, he will doubtless be able to afford a brand-new color set, with remote control...
...unparalleled collection of auction catalogues, or even his incredible memory, that accounts for his ability to spot a fake or dismiss a work of mediocrity within the blink of an eyelid. His father, who fled his native Alsace when the Prussians swarmed through it in 1870 and started the secondhand store in Paris from which the great art empire grew, put his son through a highly personal and rigorous training. When Georges was seven, his father would hold up an object and demand: "is it beautiful or is it ugly?" Georges spent his youth in Europe's museums...