Word: secrete
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...called The Secret, but it didn't remain one for long. Even though you won't find it at your local Blockbuster or Barnes & Noble, it is selling briskly through new-age bookstores, New Thought churches like Unity and Agape and its own website www.thesecret.tv. In a little over six months more than a half-million units of the DVD have shipped; it ranked in Amazon's Top 5 sellers during Christmas week; and a tie-in hardcover book just cracked the Top 10 on the New York Times bestseller list...
...become the biggest selling item in the 30-year history of our store," says Harmony Rose Allor, a buyer at West Hollywood's popular metaphysical bookshop The Bodhi Tree. While DVDs do well to sell a few hundred copies there during the busy holiday season, The Secret has been selling in the thousands. All this for a low-budget documentary revolving around a centuries-old concept commonly known as The Law of Attraction...
...Some call The Secret a "transformative" message movie. Mixing the ancient conspiracy hoodoo of The Da Vinci Code with the psychic science of 2004's cult hit What the Bleep Do We Know!?, it interweaves computer graphics, historical recreations and interviews with "experts" into a study of "intention-manifestation" - the philosophy that contends our emotions and thoughts can actually influence real-word events. In other words: if you really, truly believe you can beat the lottery and visualize scratching off a winning ticket, you can do exactly that...
...message that has resonated throughout history, from Proverbs 23:7 ("As a man thinks in his heart, so is he") to Norman Vincent Peale's 1952 self-help bestseller The Power of Positive Thinking. The Secret - created by Australian reality show producer Rhonda Byrne - is so hokey at times you have to roll your eyes. But to a lot of enthusiasts, it makes perfect sense...
...secret to The Secret's success is the effective way Byrne edits her interviews with 24 so-called "teachers" - prosperity preachers, chiropractic healers, relationship gurus, life coaches, motivational speakers and other empowerment hustlers - into one clear, cohesive voice. The teachers, many of whom have large audiences of their own, were also instrumental in promoting the DVD, touting it in e-mails to millions of their followers. "The film delivers a timely message in a way that's accessible, whether or not you've ever explored this direction before," says Hale Dwoskin, one of the two dozen featured teachers. Dwoskin, author...