Word: secrete
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Forest Ethics' carrot-and-stick approach has proved effective. From 1999 to 2002, the organization pushed Staples and Office Depot to stop buying paper derived from endangered forests and ensure that 30% of the paper they sell has recycled content. Thanks to pressure from Forest Ethics, Victoria's Secret prints its clearance catalogs on paper that has more than 80% recycled content. To Paglia, however, that is only a starting point. "Moving 6% or 7% of their catalogs to recycled paper is to be applauded, but the remaining 350 million need to change," he says...
Victoria's Secret is one of dozens of major companies that print millions of catalogs on nonrecycled paper. Over the past decade, catalog production has grown 40%, and in 2004, more than 18 billion catalogs were mailed, more than 64 for each person in the U.S. In addition to Victoria's Secret, Forest Ethics has singled out Sears, J Crew and L.L. Bean for poor paper practices. Companies generally argue that recycled paper costs more or looks worse than nonrecycled paper. But Dell and Williams-Sonoma have started switching to recycled paper with little, if any, noticeable change in expense...
...negotiations between Victoria's Secret and Forest Ethics continue. "We have been good environmental stewards, and we recognize there is more to be done," says Anthony Hebron, spokesman for Limited Brands. Forest Ethics, meanwhile, is on a roll. It is developing a Do Not Mail campaign, modeled on the Do Not Call registry, to let consumers decide whether they want to be barraged with junk mail. And Paglia wants to change the way catalogs are distributed. "In the Internet age, printing catalogs at this volume is like running cars on a steam engine," he says. "It would be quaint...
...Torture of a Prisoner Your piece on Iraqi prisoner Manadel Al-Jamadi, nicknamed the Iceman, who died at Abu Ghraib while in U.S. custody, should alert all conscientious Americans that a gestapo-style secret police is operating in our society [Nov. 21]. The CIA orders unannounced midnight abductions of suspected insurgents and tortures prisoners, sometimes to death. Your article should make all of us scream at our elected officials that Americans never condone torture in any form by anybody. Our government should do what its citizens want. I am afraid of what we would find if we opened...
...Life at Harvard can indeed be daunting—especially as holiday time approaches, which brings along loads of work in addition to the fun (but often pressure-filled) Secret Santa, gift-giving and family celebrations...