Word: secrete
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...figured out what, if anything, to do. He's betting on radio. "We take this out of the radio station. We raise production values. We bring in big-name people," Boyd says, to attract listeners with something different - and better - than what they're used to. That was the secret to Chihuahua's success. If branding is about playing with consumers' minds, then play a game they'll like. Coca-Cola's goal was "to bring a fun moment to life," says Orkina. "Happy and joyful." As any marketer would be, if every campaign grew up to be a Chihuahua...
...Harvard student arrested for vandalizing the building of the Harvard Lampoon—a semi-secret Sorrento Square social organization that used to occasionally publish a so-called humor magazine—can now breathe easy...
...Secret Lives: Hidden Children and Their Rescuers During WWII screens...
...school can do a better job by knowing what’s happening where,” Clery said. “When you keep it secret, it makes perpetrators think they can get away with everything...
Here's one way to beat the tech-slump blues: employ a suave secret agent, a teenage wizard and a handful of hobbits. That was the strategy of Larry Probst, CEO of video-games giant Electronic Arts, based in Redwood City, Calif. As each new generation of console hardware makes video games look more like movies, Probst wanted to snap up franchises with repeated success at the multiplex--like James Bond, Harry Potter and The Lord of the Rings--and put them to work in the virtual arena...