Word: secretiveness
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...wide release. Analysts credited the decent showing for this odd, no-star drama to a marketing campaign aimed at teen girls. (Think of New Moon but, instead of a dishy vampire, a girl finds Norman Bates.) The other new movie, The Spy Next Door, had Jackie Chan playing a secret agent babysitting three little brats. The PG action comedy was kid-friendly but audience-repellent: it earned a puny $9.7 million in its first three days. (See the top 10 movies...
This notice, which was spotted on the door of the Lampoon’s castle, announced that our favorite semi-secret Sorrento Square social organization that used to occasionally publish a so-called humor magazine is in violation of a city ordinance that requires property owners to remove snow and ice from their sidewalks promptly after a snowfall...
...program note, director Benjamin Evett references “the secret play” that lies within a traditional reading of “Midsummer”: “[It] exists somewhere within the confluence of all these people and these ingenious words.” The idea of confluence, unfortunately, does not apply to the confused design of this production. Evett has attempted to urbanize the play, but his concept does not translate to the stage effectively...
...Christine Lu, the digital strategy advisor for the national burger chain Fatburger, pushed stores to give secret menu deals to users who flash proof that they've checked in via Foursquare. "The challenge with any social-networking site is the single mom working in an office - what's in it for them?" Lu says. "If you can translate it into the mentality that this is saving you money, who wouldn't want...
...attendance may be a diplomatically flimsy thing, but it does hold real promise. Major developed and developing countries agreed that by Jan. 31 they will submit their emissions-reduction plans - plans that will be crucial in pushing the world down a low-carbon path. If there's a secret weapon buried in the accord, it's this: governments will not act alone but will vigorously engage the business world. "We can only meet this challenge," says Stern, "if we can generate sustained, long-term investment in the clean-energy economy." (See the top 10 green ideas...