Word: secunda
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Dates: during 1980-1989
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...Newman '92 Carolyn J. Sporn '92 Editorial Editor: John L. Larew '91 Feature Editors: Colin F. Boyle '90 Susan B. Glasser '90 Sports Editor: Jennifer M. Frey '90 Photo Editors: Anh T. Nguyen '90 Ali F. Zaidi '92 Business Editor: Michael S. Harwayne '91 Copy Editor: Paul M. Secunda...
...days of captive audiences and free-spending arrogance are over. "Network television is a mature medium," says Grant Tinker, the former NBC chairman who now runs his own production company. "There is no more audience growth. The universe is what it is." In a survey of top advertisers, Eugene Secunda, professor of marketing at Baruch College in New York City, found that 53% would consider making a significant shift in their ad dollars if the three networks' share dropped to 65%. "You're dealing with inevitable decline," says Secunda. "It's like those folks who kidded themselves that the Roman...
...observers would probably agree with Thomas Kerr, associate professor of business ethics at Carnegie-Mellon University, who would not condemn the "public for wanting titillating gossip" or the "media for giving the public what it wants." Yet people inevitably feel some unease because, as it is put by Eugene Secunda, New York University professor of advertising, marketing and media, "fame and infamy are often viewed in the same light...
...most destructive and audacious act of sabotage in South Africa's history. In a series of coordinated nighttime raids against petroleum complexes in the small oil towns of Sasolburg and Secunda, black nationalist guerrillas cut their way through chain-link fences surrounding two adjoining refineries in Sasolburg and then planted several limpet mines with expert precision. The explosions destroyed a total of eight fuel storage tanks and set off towering fires that raged for nearly two days. A third installation at Secunda, 90 miles east of Johannesburg, was rocked by seven bomb blasts but suffered only limited damage...