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Died. Sholom Secunda, 79, versatile composer of 1,000 popular songs; of cancer; in Manhattan. Already famed as a cantor, Secunda at the age of eight emigrated to the U.S. from Russia, later graduated from Juilliard. In 1932 he whipped up Bel Mir Bistu Schein while sitting on a New York boardwalk, but together with Lyricist Jacob Jacobs sold the copyright five years later for $30. Soon picked up by a then obscure trio called the Andrews Sisters, the tune went on to gross $3 million by 1961, when the rights reverted to the authors. In the meantime Secunda...

Author: /time Magazine | Title: Milestones, Jun. 24, 1974 | 6/24/1974 | See Source »

BELL TELEPHONE HOUR (NBC, 6:30-7:30 p.m.). John Forsythe hosts a musical salute to spring, Passover and Easter. Guests include Richard Tucker, Gabriella Tucci, Nancy Ames, the Serendipity Singers and the Sholom Secunda Chorale...

Author: /time Magazine | Title: Television, Theater, Records, Cinema, Books: Apr. 8, 1966 | 4/8/1966 | See Source »

When an obscure Brooklyn composer named Sholom Secunda was writing songs for the Yiddish theater in the '303, he and Lyricist Jacob Jacobs would peddle the copyrights to music publishers for $15 apiece, and they were happy to get the money. One day in 1937, Secunda heard a familiar sound coming out of the jukeboxes of Flatbush. The Andrews Sisters had picked up one of his tunes, cut a record for Decca with new lyrics, and all over the U.S. people were dancing...

Author: /time Magazine | Title: Tin Pan Alley: Bei Mir Worst Du Poor | 2/24/1961 | See Source »

Royalties poured everywhere but into the pockets of Secunda and Jacobs. Secunda's mother was so certain that God was thus punishing her for her sins that she went to a synagogue and remained there for an entire day, fasting and praying for forgiveness. But in the 24 years that followed, Bei Mir Bist Du Schön went on relentlessly inflating the fortunes of others. People have bought 250,000 copies of Bei Mir sheet music and 2,500,000 Bei Mir records-for a total gross...

Author: /time Magazine | Title: Tin Pan Alley: Bei Mir Worst Du Poor | 2/24/1961 | See Source »

Last week the original copyright expired and, according to law, the authors (if living) could renew it. Secunda, 66, now writes liturgical music, and in summer is music director of a resort hotel in the Catskills. Jacobs runs a Yiddish vaudeville house in Miami Beach. Secunda has signed a new contract with Harms, Inc., music publishers, and the partners are assured that Bei Mir Bist Du Schön is still worth at least $5,000 yearly. They shrug off the $350,000 they might have had. Says Secunda: "Mother was convinced that the big day would come...

Author: /time Magazine | Title: Tin Pan Alley: Bei Mir Worst Du Poor | 2/24/1961 | See Source »

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