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Sweden's Volvo auto group, aiming for 12,000 U.S. customers in 1957, also brought out a new model. The new Volvo (Latin for "I Roll") is a two-door family sedan with an 85-h.p. engine, a top speed of 95 m.p.h. Its U.S. price of $2,235 includes heater, defroster, whitewall tires...

Author: /time Magazine | Title: AUTOS: New Foreign Entries | 7/15/1957 | See Source »

West Germany's Isaria Maschinenfabrik has sold more than 2,000 of its 10-ft.-long, chest-high Goggomobils in the U.S. this year. The "Goggo" sedan rides on four 10-in. wheels, squeezes in four passengers, does 50 to 60 miles per gallon at speeds of up to 60 m.p.h. on a 17-h.p. engine...

Author: /time Magazine | Title: AUTOS: New Foreign Entries | 7/15/1957 | See Source »

...slogan "Let a hundred schrools of thought contend." Wrote Ko, recalling Communist promises of a higher standard of living: "Who are those whose standard of living actually has been raised? It is those party members and cadres who used to wear torn shoes but are now riding in sedan cars. China belongs to its 600 million people, including the counterrevolutionaries. It does not belong to the Communist Party." Then, in a final access of daring, Ko warned the Communists what would happen if they did not mend their ways and do something for the Chinese people: "The masses will beat...

Author: /time Magazine | Title: RED CHINA: The Unsettled Question | 7/1/1957 | See Source »

LOWEST-PRICED U.S. CAR of standard size will be Studebaker-Packard's new "Scotsman," which will go on sale this fall. Prices, including heater, defroster, excise taxes, delivery: $1,776 for two-door sedan, $1,995 for two-door station wagon...

Author: /time Magazine | Title: Time Clock, Jun. 3, 1957 | 6/3/1957 | See Source »

...average U.S. citizen afraid of banks? Why does he love big cars? Why, when he goes into an automobile showroom, does he get excited over the convertibles and wind up buying a sedan? Why do most housewives go into a hypnoidal trance in a supermarket...

Author: /time Magazine | Title: Medicine: Psychology & the Ads | 5/13/1957 | See Source »

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