Word: sedans
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Nissan CEO Carlos Ghosn admits he's nervous. His company just launched its most important car in years, the redesigned 2007 Altima sedan. The model it's replacing was one of the best-selling cars in 2005, a monster hit for Nissan, and Ghosn has no idea if the latest edition will fare as well. "We have so many new products," he told TIME in an interview in New York City, "that it's a very tense period...
Indeed, after an extended drought, Nissan is roaring back with what Ghosn calls a "product offensive." New models include the redesigned Sentra sedan, the subcompact Versa hatchback and, coming next year, a crossover called Rogue. At the Los Angeles Auto Show on Nov. 29, Nissan plans to unveil a coupe version of the Altima, due to go on sale next summer. "When you put so much energy and investment in, you're always nervous," says Ghosn. "Until you see the first few months of sales, you have doubts...
Shapiro, who is also a Crimson editor, said a silver sedan driving approximately 10 to 15 miles per hour struck her while she crossed Mount Auburn Street on her way to class around...
Another element of VW's strategy involves heading downmarket, reversing a silly foray into the luxury segment with its $68,000-plus Phaeton sedan, which flopped. The company has slashed sticker prices on the Jetta (lowered $1,400, to $16,500) and Rabbit ($1,000, to $15,000), hoping to recover profits with higher volume. And future models won't contain as many standard features, according to Hallmark. The idea is to produce cars that can compete more effectively in the midmarket. Designing cars for the local competitive landscape is precisely what the Japanese have done for decades, of course...
Ford Retires Taurus Nearly 7 million sold since 1985 The last Ford Taurus rolls off an Atlanta assembly line this week. In the mid-'90s it was America's most popular car. But sales sank as Ford neglected the sedan in favor of flashier gas guzzlers...