Word: sedans
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...question, Toyota's rise is the envy of the auto business. Since 1999, Toyota's U.S. market share has grown from 10.6% to 14.7%. The company makes America's best-selling sedan, the Camry. Its fuel-sipping hybrids, like the Prius, are the hottest cars on the market, commanding premiums and long waiting lists. The folks who snickered when Toyota launched a youth brand, Scion, by importing funky compacts from Japan like the xB, are racing to develop their own hipster cars. Toyota is doing a bang-up job financially, forecast to post profits of $10.8 billion...
Chung Mong Koo, chairman of South Korea's Hyundai Motor, carefully scrutinizes a newly designed gearshift lever for the automaker's Sonata sedan while his entire senior management team hovers around, anxiously awaiting his approval. The execs are justifiably edgy. Engineers added a plastic plate beneath the shifter to prevent spilled coffee and other flotsam from falling into the mechanism and gumming it up. It's a minor change, but no one is treating it that way, least of all Chung, a hard-nosed, detail-oriented boss with a penchant for micromanagement. ("He still makes the decision...
...secret of Hyundai's success. The South Korean company is following much the same formula that Toyota used decades ago to overcome its "cheap Asian import" stigma and become one of the world's most respected brands. When Hyundai first entered the U.S. market in 1986, its Excel sedan?an econobox with a $4,995 price tag?was an instant hit with frugal buyers. But customers soon discovered they were getting what they paid for: Excels were prone to quality-control problems and frequently needed parts replaced. Sales tanked, and Hyundai became a laughingstock. In 1998, Late Show TV host...
...hill from St. Peter's. With the sun warm on my face, I thought I might even manage to clear my mind for a moment of all things Vatican. Fat chance. Approaching from my left, I heard the discrete siren of a one-car police escort, with a dark sedan right behind. As the cars zipped around the curve and under an arch, I could see clearly that the escorted passenger was in fact Camillo Cardinal Ruini. This was not a dream. The powerful Italian Cardinal appeared to be alone, gazing out the car window in my direction. Having just...
...palpable that I could feel it on my skin. I also saw he was nervous, and I found that endearing. He shouted good-bye to my family (they seemed subdued, as in the wake of a tornado), ushered me quickly out the door and helped me into a hired sedan with a driver he introduced by name (which impressed...