Word: sedans
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...piece of hardware: a car with four wheels, an engine and thousands of little things that make you love it or hate it. For a sneak preview of Saturn, I went to GM's Milford Proving Grounds in suburban Detroit, where officials rolled out all three models: the standard sedan, the high-performance sedan and the sporty coupe. Since this was a secret mission, weeks in advance of the product launch, all traces of the company logo and the brand name were covered by masking tape...
...first thing I noted, with some pleasure, was the engine performance. In the basic sedan, the 1.9-liter, 85-h.p. engine is both peppy and smooth. The 16-valve, 123-h.p. version of the same engine is downright exciting, particularly with a standard shift, and reportedly has a top speed of 120 m.p.h. The five-speed stick shift runs smoothly through the gears, as does the four-speed automatic. Saturn's suspension is supple enough so that at high speed on a bumpy road, the car was perfectly stable. Some critics have complained about excessive engine noise in the Saturn...
Only a year old, Toyota's pathbreaking sedan has consumers in awe and automakers around the world anxious...
...first, it sounded like a major marketing disaster in the making. Last December, only three months after the highly touted Lexus LS400 luxury sedan had been introduced in the U.S., Toyota announced the recall of all 8,000 cars it had sold at that point. The news sent a shudder through Lexus' spanking new North American dealership network. "My first reaction was, 'Oh, my God, here comes trouble," ' says Ken Meade, owner of Lexus of Lakeside in suburban Detroit...
Toyota's fast trip to the top came courtesy of just two models: the $38,000 LS400, a four-door sedan powered by the first Japanese V-8 engine to hit the U.S. market; and the $21,300 ES250, a smaller, six-cylinder sedan. The bulk of sales have come from the LS400, a model that Car and Driver magazine rated as better than both the $63,000 Mercedes 420SEL and the $55,000 BMW 735i in terms of ride, handling and performance. Up against the industry's pedigreed names, Lexus has created virtually instant brand loyalty, a feat unprecedented...