Word: sedans
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...launch a new model that will be so inexpensive, the company hopes it will trigger a revolution in car ownership, not just in India but throughout the developing world. The planned vehicle is called the "One-Lakh Car" because, Tata says, the rear-engine, 600-cc, four-door sedan will cost a lakh, or 100,000 rupees. At current exchange rates, the sticker price would be the equivalent of about $2,500. That's $3,000 less than India's current cheapest new car and on a par with the costliest motorbikes...
...Delivering the Goods Among all the economic and logistic factors behind BMW's success, you forgot the main reason the German automaker is doing so well: it is making great cars [Aug. 6]. The 3-series is widely acclaimed as the best medium-size luxury sedan and has been for several years. You can do all the corporate restructuring you want, but that doesn't mean your car will be better than the competition. It might mean that you can sell it for cheaper, but especially in the luxury segment, that's not what customers are looking for. Roberto Incarbone...
...launch a new model that will be so inexpensive, the company hopes it will trigger a revolution in car ownership, not just in India but throughout the developing world. The planned vehicle is called the "one-lakh car" because, Tata says, the rear-engine, 600-cc, four-door sedan will cost a lakh, or 100,000 rupees. At current exchange rates, the sticker price would be the equivalent of about $2,500. That's $3,000 less than India's current cheapest new car, and on par with the costliest motorbikes...
...three siblings' is remembered as a shock and a miracle. When Mitt was 7, George took over a failing car company called American Motors and introduced a radical design concept in the era of soaring tail fins and acres of chrome: something he called the "compact car," a sedan built on a smaller frame to be cheaper...
...granny. She was one of the last holdouts refusing to leave her house, which was scheduled to be torn down to make way for Xintiandi, Shanghai's sprawling outdoor shopping-and-restaurant development. As she was borne out, like some parody of an imperial courtesan in a eunuch-shouldered sedan chair, the Mao-suited woman kept screaming a phrase in Shanghainese. I asked a friend what it meant. "Remember history," she told...