Word: see
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Dates: during 2010-2019
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...comedy Date Night, starring Steve Carell of The Office and 30 Rock's Tina Fey as a married couple in peril, won the weekend box-office race, narrowly beating last week's champ, Clash of the Titans. NBC's prime-time lineup on Thursday may no longer be "Must See TV," but two of the network's Thursday stalwarts paired for a Must See Moo-vee. (See TIME's review of Date Night...
...which made it that weekend's champ by $840,000. Why, then, do studios race to provide guesstimates when the weekend isn't over? Because there's usually not much news on Sunday, and the hit films get free publicity on that day's news shows. Marketing trumps math. (See pictures of movies that remake...
...star vehicle, Baby Mama, and if the estimates hold, it will have sold about the same amount of first-weekend tickets as Carell's first hit, The 40-Year-Old Virgin. The movie benefited from one of those titles that virtually demands that a couple see it, as when Valentine's Day was released on Valentine's Day weekend. And though Date Night gleaned only a modest B rating from CinemaScore's exit poll, it could get a Sunday bump from Fey's stint over the weekend as guest host on Saturday Night Live - the coolest form of cross-promotion...
...million), the movie has already earned $110 million in North America and another $45 million abroad. Action movies almost always do better in foreign markets than comedies. Baby Mama, for example, took in $60.5 million at home and only $3.7 million in the rest of the world. (See pictures of Steve Carell...
...See the cartoons of the week...