Word: seedsmen
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Roses & Red Man. Around the U.S.. nearly 40 million amateur gardeners spend an estimated $4 billion annually on plants, seeds, sod, fertilizer, bug sprays, sprinklers, tools and gadgetry. The biggest men in a big business are Jackson & Perkins, rose growers, and W. Atlee Burpee Co.. seedsmen. Jackson & Perkins expects to sell 11 million rosebushes this year from its beds in California, Arizona and New York. is touting a giant hybrid tea rose. South Seas. Unlike many of the new show-bred roses. South Seas smells good. Said Charles Perkins: "We breed fragrance into our roses...
...inbreeding he got pure strains which when mated yielded an almost explosive yield increase given the name of "hybrid vigor." But Shull's work was commercially valueless; the seed was too expensive. Not till 1935, after further discoveries by U.S. Department of Agriculture Researcher Donald Jones and commercial seedsmen, such as Henry A. Wallace, onetime (1933-40) U.S. Secretary of Agriculture, could commercial seed companies put hybrid corn on the market...
...easily be hand pollinated. Most other crops have their male and female parts close together. The long-sought key to separation of the sexes in order to hybridize other commercial crops came accidentally with the discovery of patches of sorghum that had hereditary male sterility. From this seedsmen developed a hybrid. This year the U.S. is planting 8,000,000 acres to hybrid sorghum for feed-half the entire sorghum crop-although the hybrid is only five years old. This started hybridizers hunting for other genetic freaks with hereditary male sterility. Researcher Frank Eaton of die U.S. Agriculture Department, working...
Long Stems, Big Prices. Detroit's Ferry-Morse Seed Co., which claims to be the "world's largest producer and distributor" of vegetable and flower seeds, introduced a sweet pea called the Cuthbertson, notable for long stems and resistance to summer heat. Manhattan's Max Schling Seedsmen, Inc., the Tiffany of seed houses (it once got as much as $10 for a packet of delphinium seeds), offered a "Tyrian pink and yellow" dahlia at $15 for a single tuber...
...gardening enthusiasm in 1944, when the U.S. had an estimated 22 million gardeners, vegetables accounted for nearly 75% of all seed sales; now they were leveling off to a peacetime norm of slightly more than 50%. But vegetable growers, too, had plenty of novelties to choose from. Almost all seedsmen were featuring a new brownish-tinged lettuce called Bronze Beauty. Other attractions: a midget watermelon (Schling), a hybrid eggplant (Burpee), a yellow sweet pepper (Manhattan's Peter Henderson), a "giant tree tomato" (Vaughan's of Chicago...