Word: seegal
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Dates: during 1990-1999
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...less than three years ago, the company is proving to be the salvation of Seventh Avenue. Clothing designers, like businessmen everywhere, tend to fall all over a winning formula, and store racks are groaning with DKNY wannabes. "I call our rivals the Pac-Men," says DKNY's president, Denise Seegal. "They're all coming after us." This fall saw the launch of Company, a division of Ellen Tracy, whose best sellers include $145 velour tunics and $255 stirrup pants, and of Anne Klein's A Line, which sold a passel of Lycra-blend stretch pants ($215) and double-breasted blazers...
...problem, competitors say, is that Calvin Klein Sport is known for jeans but little else. Klein hopes to change that. "What I'm doing now," he says, "is refocusing the line to sell in the bridge market." Says DKNY's Seegal: "It's the repositioning of the repositioning of the repositioning." Adds a competitor: "Calvin Klein is not a happy camper...
Though many industry observers pronounce the high-priced-designer business dead and buried, others hold out hope that when the economy finally improves, the sector may get a new lease on life. "There will always be designer customers," says DKNY's Seegal, who has been wearing designer labels since she first splurged on Betsey Johnson as a high school student. "They're basically snobs. The feeling is, 'If I can afford a $3,000 Chanel suit, it makes me stand out.' Are we going to do away with status? No." For now, however, those status seekers are playing it very...