Word: seegal
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Dates: during 2000-2009
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...DENISE SEEGAL Brand Fashioner In October, Seegal, 50, takes the rudder at Nautica, the sportswear line owned by VF Corp. since 2003. After quitting Liz Claiborne in 2000 because of a spat with the CEO, Seegal went to Jennifer Lopez's clothing company, Sweetface Fashion; she boosted sales to about $250 million last year by expanding licensing deals to such categories as jewelry and shoes. Now Seegal must steer Nautica, which has struggled with weak sales and an inconsistent image, to calmer seas...
Lopez's marketers hope her target audience views her ambition and business smarts as the height of modern-day glamour. "In fashion, having momentum and timing is everything," says Denise Seegal, CEO of Sweetface Fashion. "We take our cues from our consumer, and they want J.Lo from head to toe." This is a radical departure from days of old, when poster girls may have always been ferociously ambitious, but it never showed...