Word: seelenmassagen
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West Germany was helped mightily by Marshall Plan aid and by history; the outbreak of the Korean war gave enormous impetus to German factories. But Erhard's own role as Minister of Economics was enormous. There he was year after year, laying down the rules, then applying Seelenmassagen. The pink, chubby optimist with the big cigar, who put them first onto bicycles and motorbikes, then into Volkswagens and Mercedes's, became a hero to West Germans. Despite long and stubborn opposition from Adenauer, who considered him an economist, not a politician, Erhard became...
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