Word: sega
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Dates: during 1990-1999
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...maybe you'd like to play a little ball yourself. Virtual ball, that is, on a video-game machine more powerful than your desktop computer. Sega, Sony and Nintendo are all racing to get their next-generation video-game players to the U.S. in time to win the hearts and minds of American vidkids next Christmas. Sega and Sony have already introduced new 32-bit game players in Japan, and Nintendo last week gave analysts a sneak preview of what its 64-bit Ultra 64 will look like. The wait -- and the extra computer power -- seemed worth it; in action...
While my report--which will soon be released by the National Endowment for the Arts as a hardcover book. Simon and Schuster as a trade paper-book, and Sega as a CD-ROM videogame--is extremely abstruse, banausic and completely irrelevant (the ABCs of any good scholarly report), there are certain interesting points covered within that might be of interest to a general reading public. I will quote parts of it, skipping over some of the more detailed analysis. Additionally, the section on Sharon Stone movies and mating rituals has been censored by the editors...
...good news for Hawkins, however, is that America is no longer the center of the video-game business. The real action this year is in Japan, where parents are gearing up for Golden Days, the gift-giving holiday season. There it's a three-way race between Sega's Saturn, which hit the market in mid-November, Sony's PlayStation, which appeared 10 days later, and 3DO. That's why Hawkins is not ready to give...
When he announced two years ago that he was going build a game machine that was 50 times as powerful as Sega's or Nintendo's, Hawkins was greeted with the kind of fawning attention usually reserved for rock stars and conservative talk-show hosts. He was backed by some of the biggest names in entertainment -- including Matsushita (Panasonic), AT&T, MCA and Time Warner. His initial public stock offering raised $26 million even before the first machine was built. The hoopla subsided soon after the machine hit the market. The initial price tag -- $799 -- was too high. The software...
...including some flashy new titles such as Road Rash and FIFA Soccer. He still doesn't have that killer application -- a Mario Bros., say -- that could turn it into a machine game players feel they have to own. But he's got a few months to find one before Sega and Sony -- and possibly Nintendo -- land in the U.S. with their next-generation systems...