Word: sega
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...Wednesday night, marketed in Japan in June and arrayed on U.S. store shelves in September--represents a multimillion-dollar gamble by the company that practically owned the hearts and minds of the video game-playing world for much of the 1980s--until they were stolen in 1991 by Sega and a speedy blue hedgehog named Sonic...
Three years ago, when Sega and Sony followed the lead of 3DO and began replacing the aging 16-bit game machines with 32-bit systems built around cd-rom drives, Nintendo charted its own course. Howard Lincoln, chairman of Nintendo of America, was convinced that his core audience--twitchy-fingered boys between eight years old and their first date--would be underwhelmed by the quality of games that can be delivered on cd-roms, silvery storage platters that have enormous capacity but are notoriously sluggish. Lincoln decided that his best chance to deliver game play so startling that his target...
...rendering power of a $90,000 SGI Reality Engine--the machine that created the T. rex in Jurassic Park--into a $250 box. The result was a calculated delay. After missing its self-imposed deadline last summer, Nintendo played the spoiler last Christmas, cutting into sales of Sony and Sega's $300 32-bit machines by dangling the promise of a cheaper and even more powerful player this spring. Sales of new video-game systems, which had dropped from 27 million machines in 1992 to 10.5 million in '94, rose only slightly to 14.3 million last year...
...council also unanimously approved a resolution to sponsor Sega Hockey Tournament this winter...
...SEGA, which is sponsoring similar tournaments at Boston University, Boston College and Northeastern University, proposes to bring NHL Hockey Players to the campuses to promote the event...