Word: sega
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...their game-playing vidkids, and when manufacturers rake in 35% to 40% of their annual revenue. But the situation is particularly dicey this year. The industry is in the middle of a delicate transition -- from the so-called 16- bit technology at the heart of today's Sega and Nintendo machines to the next-generation game systems that can process data 32 or 64 bits at a time. It was during a similar transition that Atari collapsed in the early 1980s and, a ^ few years later, Nintendo was eclipsed by Sega, in both cases by having miscalculated the cost...
...good news for Hawkins, however, is that America is no longer the center of the video-game business. The real action this year is in Japan, where parents are gearing up for Golden Days, the gift-giving holiday season. There it's a three-way race between Sega's Saturn, which hit the market in mid-November, Sony's PlayStation, which appeared 10 days later, and 3DO. That's why Hawkins is not ready to give...
When he announced two years ago that he was going build a game machine that was 50 times as powerful as Sega's or Nintendo's, Hawkins was greeted with the kind of fawning attention usually reserved for rock stars and conservative talk-show hosts. He was backed by some of the biggest names in entertainment -- including Matsushita (Panasonic), AT&T, MCA and Time Warner. His initial public stock offering raised $26 million even before the first machine was built. The hoopla subsided soon after the machine hit the market. The initial price tag -- $799 -- was too high. The software...
...State is brought to you by Shaq Fu, the hot new game for the Sega Genesis system," the television blurted...
...employees that has introduced seven titles since January. IBM too has begun to focus on the kid market with such recent CD-ROM titles as The Book of Shadowboxes: A Story of the ABCs, an introduction to the alphabet. Even such blood-and-guts video-game makers as Sega and Electronic Arts are jumping into the field. Electronic Arts' new EA*Kids division has already brought out eight programs, including the best-selling Peter Pan: A Story Painting Adventure, which allows a child to color and rearrange scenes from classic children's tales...