Word: sega
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...wasn’t the Sega Dreamcast version of Mike Piazza hitting two moon-shots in a game...
...faster than Justin Timberlake switches girlfriends. The Den at Sandy Lane on Barbados is now outfitted with computers that offer Internet access, PlayStation on a big-screen TV, pool tables and a jukebox filled with Pink and Avril Lavigne. Beaches Boscobel, a resort in Jamaica, has an arcade with Sega, Xbox and PlayStation, bonfires on the beach and a teens-only disco. After braving the Leap of Faith water slide with a 60-ft. drop at Atlantis in the Bahamas, minors can head to Club Rush, a nightclub with leopard-print couches. Teens aboard Disney's Magic cruise ship...
...slide can be traced back to 1990, when plans for a game-platform joint venture with Sony broke down and the consumer-electronics giant decided to build its own machine. At that time, Nintendo made the Cadillac of consoles?but in coming years a challenge was fielded by the Sega Genesis, which for a time became the No. 1 machine on the market. (Sega abandoned the hardware business in 2001.) Failing to strike an agreement with Sony proved to be fateful, because as that company's PlayStation become more popular, Nintendo made a series of what analysts say were strategic...
...Despite its troubles, no one is seriously suggesting that Nintendo is going to be squeezed out of the hardware business almost overnight, as Sega was. Nintendo is sitting on $6 billion in cash and carries no debt, which could provide a war chest with which to outsource a competitive next-generation hardware system. The threats to its Game Boy monopoly are, at this point, hypothetical; and it does have a core excellence in producing seductive software, which makes it (still) one of the largest game publishers in the world...
...According to many experts, Nintendo's most likely route is to eventually follow Sega's lead: get out of the brutally competitive console business and focus on software. By doing this Nintendo's growth might become limited, but the company could become a profitable boutique video-game brand that caters to children, newcomers and enthusiasts. In fact, game analyst Hisakazu Hirabayashi insists that scenario has already happened. "Since around 2000, Nintendo was no longer a member of the video-game industry. Its philosophy and method are fundamentally different from the other console and software companies. It's not a loser...