Word: segel
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Hard to Drop. The game producers are the big winners. Since Joseph Segel, founder of the four-year-old Franklin Mint, sold his Mr. President game to Shell for $3.1 million last fall, the stock of his Pennsylvania firm has more than doubled in price and split 2-for-1. The dealers are among the games' most vigorous opponents. They find that the promotions are troublesome to handle, and almost impossible to drop if the oil companies flood the area with advertisements-as they often do. Increased gasoline sales do not always make up for the cost...
...silver dol lars a year and a half ago, it meant only one thing for Nevada's gambling casinos: snake eyes. Gone were the traditional silver-dollar slot machines, the familiar clank of "cart wheels," the bulging pants pockets. At least until onetime Adman Joseph Segel came on the scene...
...Segel organized General Numismatics Corp., a private mint set up in Franklin, Pa., to produce commemorative coins for some 5,000 coin collectors and hired away from...
Mint Gilroy Roberts, designer of the Kennedy half dollar. When the casino operators got wind of Segel's operation, they worked out agreements to commission silver-dollar facsimiles imprinted with the names of gambling casinos...
Although a few speculators had already introduced metal tokens into a few Nevada houses-notably Spark's Nugget and Lake Tahoe's Wagon Wheel -Segel's tokens (usually nickel alloy) began rolling around the state like tumbleweed, are now being shoved into the slots of one-armed bandits in 50 of the state's 70 gambling houses. For the operators, it means more than nostalgia. The coins have proved a source of revenue. Customers have taken such a shine to tokens that instead of cashing them in for a dollar upon leaving, they have begun...