Word: segmental
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Dates: during 1970-1979
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...says its tactics are based on the non-exclusionary martialling of anti-war sentiment from every segment of American society. They have used the credo "Unity of Action" as an amorphous, all purpose gadget to resolve any contradiction, not unlike Nixon's Silent Majority...
...result is a series of rapid-fire presentations that often confuse the viewer. Fairly typically, a recent one-hour segment of Rebel Without a Cause, shown in the late afternoon, was interrupted by six commercial breaks totaling 16 minutes. Kenneth Cox, a member of the Federal Communications Commission, complained last week that one station, WAGF in Dothan, Ala., shows 41 minutes of commercials in an hour. Since the number of commercials is limited only by a voluntary but unenforceable code of the National Association of Broadcasters,* the FCC feels powerless to cut the clutter...
...theatre's walls. The audience is uptight when loin- clothed Berger first climbs out into its lap, panhandling for a dime; but the illusion of spectator distance begins to fade with the progress of the play. The audience comes to realize that the onstage performance is only a segment of the Hair experience, and the evening's real drama lies in their own transformed enlightenment...
...first hint of the new advertising policy came in an unusual speech several months ago by G.M. President Edward Cole. "Too much emphasis is being directed toward the youthful segment of our population," he said. "I think that advertising has forgotten who the customer is-and how to reach him." Cole's words sent the company's division chiefs to their telephones with new instructions for their ad agencies. A picture-taking session for new Pontiac promotions was interrupted by an order that the young male models trim their sideburns and pose in conventional clothes. "Youthful" ad copy...
...college young. The Survey Research Center of the University of Michigan recently provided some clues on their political attitudes. The youngest voters made up the bulk of the Wallace support in the 1968 elections. Wallace's hysterical campaign against the New Left had its greatest impact on this segment of the population. To appreciate the size of this electorate, one must consider that only 45 per cent of those Americans at college age attend institutions of higher learning...