Word: segmenting
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Dates: during 2000-2009
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Lists that segment people into clearly-defined categories are particularly valuable to direct marketers, which can tailor their sales pitch to a particular demographic and therefore increase the likelihood of making a sale...
...release claimed the New York segment of the study shows "no overall difference in test scores between those who were offered vouchers and those who were...
...adventure tourists are expected to spend more than $6.5 billion in 2000 in British Columbia alone. Nature travel is the fastest-growing segment of the tourism industry worldwide, increasing from 20% to 30% annually in recent years. Many of the 13 million Americans who travel to Canada for leisure each year participate in outdoor activities. When Dean Wyatt bought Knight Inlet Lodge in 1996, all his business was sports fishing; now it is 98% ecotourism. Since 1993 the number of Canadian-based ecotourist operators like Wyatt has tripled, to more than...
...Olympic Hymn, sung in Greek, is a bore. But for the most part the whole event showed great flair and - most critically - a fine sense of humor. Given the opportunity to tell its national story to 3.7 billion television viewers around the world, few nations would include a segment celebrating the postwar suburban boom featuring funny-looking guys and gals in flowered shirts pushing lawn mowers. Or a whole elaborate tribute to tin sheeting and crazy inventions. If its Olympic show is any measure, Australia has great confidence in its national identity...
...Bush's ill-fated attempts last week to twist the words of his rival are inexcusable. Gore might have been willing to debate "anytime, anyplace, anywhere," but such debates only have meaning if they are seen by a large segment of the American populace (not possible through the cable-only CNN) and if they are initially broadcast live and unedited (not possible under the format of NBC's "Meet the Press...