Word: segmenting
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During one segment he orders Kit Hoover, the amped-up co-anchor, to mention her garlic passion as a guest dubbed the World's Fastest Pizzamaker sauces a pie. The show's last seconds wind down, and Shapiro, eyes widening, suddenly stops pacing. Cold Pizza is ending to the sound of a shrieking microphone. Shapiro lowers his head; his kid just dropped...
...picks up a Bugatti's momentum. You want her more at a Volkswagen's steady trot." Aniruddha Bahal, Indian author, from a segment in his novel Bunker 13, which was given the London-based Literary Review's annual "Bad Sex in Fiction" award
...remind him of the central dynamic of the 2004 election. It shows five neat bar graphs for each presidential election since 1988 and last year's midterm election. Republicans are in red, Democrats are in blue, and between them a shrinking wedge of green shows the independent voter, a segment that has diminished with each contest...
...domineering Ferdinand Piech in April 2002. A personable, goateed man who ran BMW from 1993 to 1999, Pischetsrieder, 55, is pursuing a risky sales strategy inherited from Piech: pushing his flagship brand into the U.S. luxury arena, where vehicle profit margins are higher than in the mid-priced segment in which VW typically competes. At the same time, he is wringing costs out of manufacturing through design changes and by getting relief from VW's expensive German work force. The firm recently announced that net profit was down 51% in the third quarter compared with a year earlier...
...Series, selling less than 8,000 units (in 2002 BMW sold 14,670 7 Series cars in Europe). Equity analysts cite the Touareg and the Touran multipurpose vehicle (MPV) as signs that VW is broadening its mix in Europe, enabling it to profit in hot segments such as SUVs and MPVs and to hedge against downturns in other segments. Some are skeptical. Christopher Will, an analyst at Lehman Brothers in London, describes the Phaeton as a "mistake" and an "irrelevancy." Says Will: "The VW brand could become muddled if the quality issues persist or if VW launches more products that...