Word: segmenting
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...Angwin is not the only mid-life American to catch the fitness bug late. Adults 55 and older are the fastest-growing segment of the fitness industry, with health-club memberships for this age group up more than 350% since 1987, according to American Sports Data Inc., a New York City-based research firm. Why? "Exercise for older adults is not something considered vaguely deviant anymore," says Harvey Lauer, company president. "Women are allowed to sweat, and men don't have to be highly trained athletes to enter a gym. It's a big switch...
...would make a perfect 60 Minutes segment. A company hires famous TV journalists to anchor health-related videos--paid for by the businesses whose drugs and products the "newscasts" cover. The company puts the videos on public television. Viewers think they're watching the news. But they're really watching--newsvertising! Tick-tick-tick-tick...
...North American market for pickups is about 3 million a year. And while Ford will launch a redesigned F-150 this summer, Ghosn is confident that Nissan's investment in the Titan (whose platform will be used by other vehicles) will pay off. "Each time competitors enter a segment, profits have a tendency to go down," he acknowledges. "But the truck segment will remain one of the most profitable...
...quality. Already Chinaveg is growing. Total sales were up 40% last year, to $5 million--picture a head of lettuce being sold every second--and sales of higher-margin packaged salads also grew 40%, to $2.7 million. In the U.S., bags of "fresh-cut" produce are the fastest growing segment of the market, up from sales of $300 million in 1993 to $2 billion in 2001, according to the Produce Marketing Association, an industry group. Expect the same in Asia. --By Shai Oster
...Irrecoverable. Part of the Watergate sound archive; 18-and-a-half minutes of a tape recording of a June 20, 1972 conversation between then U.S. President Richard Nixon and his chief of staff H.R. Haldeman about the Watergate break-in; in Washington, D.C. Technical efforts to recover the lost segment of the tape, believed to have been erased by Nixon, by the U.S. National Archives and Records Administration have been abandoned, although the tape will be preserved in a climate-controlled vault...