Word: segmenting
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Until recently, Ellis fought back against the press the old-fashioned way--issuing forceful denials and filing the occasional libel lawsuit. Last week, though, he launched an unprecedented pre-emptive strike. With ABC's 20/20 preparing a segment about his San Diego-based diet empire, Ellis took out a full-page ad in the New York Times and other newspapers, directing readers to a website newsinterview.com where they can see the newsmagazine's full, unedited interview with him, before ABC airs its own snippets...
...know, I know. The mere mention of such establishments incites spasms of head-shaking and jowl-flapping among a certain hoary, wheezing segment of the Harvard and Cambridge community. The sticks-in-the-mud dredge up the same tired claim that bringing in large, proven businesses will sully the Harvard Square charm, that they will stain the Harvard University image...
Matthews began another Hardball segment by attempting to induce Ventura to elaborate on comments he made about the assassination of John F. Kennedy...
Certainly, sports-writing can tend to be melodramatic. But how the Ryder Cup has managed to galvanize such a large segment of the American populace--the event was front page news across the country--is beyond me. According to NBC, a record 55 million viewers tuned in to watch the trans-Atlantic battle of our country clubs' finest. Add to that the 30,000 fans who gathered a dozen-deep to wave and cheer America...
...extensive survey which follows a small segment of the population through interviews over many years to provide a generational snapshot...