Word: segmenting
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Bush referred to groups as "faith-based institutions," perhaps because "religious charities" seems too close to "religious right," a voting segment that Bush would like to win without public wooing. But his choice of words cannot veil the fact that the proposal would represent a philosophical retreat, not only from the small-government rhetoric of the 1994 Republican Revolution, but also from the modern social compact that America has developed since the New Deal. Handing off some of the government's programs to religious charities would not only endanger the programs but would handicap the charities and abdicate social responsibility...
...business-to-consumer market because they are consumers themselves. It's kind of like the Beardstown Ladies' investment protocol: use a product, come to understand it and then invest in it. With business-to-business, though, unless you are entrenched in that industry and really understand that market segment, you are not going to appreciate how it's revolutionizing that business...
HOME INC. One obstacle to running a one-person business is the cost of benefits. Freeagent.com and Aquent are part of an emerging segment that acts as virtual employers, offering 401(k) plans and group insurance rates. They'll bill your clients and withhold payroll taxes, so you can file a W-2 instead of a Schedule C or Form 1099. Workers' comp and liability insurance are included in the monthly...
...black-themed programming is, comparatively, the good news. Space aliens will have more network lead roles than Asians or Native Americans, while Hispanics, the fastest-growing segment of the U.S. population, are woefully underrepresented. "Networks have realized they can't stereotype us, but instead they ignore us," says Lisa Navarrete, spokeswoman for the Hispanic advocacy group the National Council of La Raza. And the networks' few efforts at Hispanic- or Asian-themed programs (see, or better yet don't, the misused Margaret Cho in All-American Girl) have been feeble and short-lived, feeding the belief that they're untenable...
...network was still worried that it would be Exhibit A if anyone in a cap and gown were injured anywhere in the country. (The show has been rescheduled for next month.) And the Bravo cable network yanked Teen Sniper School, a guess-you-had-to-be-there satirical segment on Michael Moore's show The Awful Truth that imagined students being given course credit for learning to shoot...