Word: segmenting
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Radcliffe will do greater harm than good to the female segment of the undergraduate population if it agrees to be only a research institution. Radcliffe alumnae feel more connected to their alma mater than do Harvard women. Radcliffe has served women--has produced content alumnae--in a way Harvard has proved incapable. Based on Harvard's callous attitude toward women, there is no reason to believe the situation will improve...
...feel you have more freedom to createcourses that reach a broader segment of thestudent population," Wilson said. "When you're aregular professor you worry about theconstraints...
...hints about its star's dimensions on 8,000 outdoor displays. Others try niche marketing. In ads on Ally McBeal, Armageddon peddles itself as a love story, with kissy spots featuring Ben Affleck and Liv Tyler. The idea is to attract Hollywood's hot new demographic, young females--the segment PaineWebber analyst Christopher Dixon calls "the new bobby-soxers...
...introduce the show and warm up the audience, a reel of highlights was played before the panel discussion. The audience joined in with the on-screen figures and sang along with "Rubber Ducky," "I Love Trash," remaining silent during the segment concerning Mr. Hooper's death...
...payoff can be awesome: 79 million boomers have begun to turn 50 at the rate of one every eight seconds or so. That's why this $300 billion industry is the most profitable segment of the FORTUNE 500. Pfizer's impotence pill, Viagra, already the hottest new drug launch ever, could reach $2 billion in sales by the year 2000. Delirious investors pushed Pfizer's stock from about $45 a share a year ago to $118.25 last week...