Word: segmenting
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...week began with a frantic, sweaty call from the greenroom at Good Morning America. "How do I tell people I am scared without scaring them?" I asked my partner, Jeff Berkowitz, at 7:34 a.m., four minutes before going on air for my regular "The Buck Starts Here" segment. "How do I tell them that this bull wants to pull in his horns, even...
...gruesome airplane crash. Shaken by the carnage he has just witnessed, Brackett explodes at Hollander's request for a gory description of the scene, humiliating his powerful colleague on national television and establishing himself as a sensitive man damaged permanently by the unholy forces of the media. The segment itself (based loosely on a similar incident which occurred at the crash site of TWA Flight 800) is well-acted by both Hoffman and Alda, but its position within the film is so obviously contrived that its impact is diminished...
...White House last week dumped its second load of videotapes of Bill Clinton schmoozing potential donors. Watching them is a bit like sitting through Groundhog Day, the movie in which Bill Murray keeps repeating the same 24 hours of his life. In almost any segment, you see the President entering a room or in a receiving line. Now he charms, now he mixes, now he makes small talk ("Nice tie!"). At some point he may accept a token of appreciation, like a lucky rock or a ceremonial dagger. He delivers some cheerleaderish remarks and shakes every hand that looks capable...
...restaurant division to focus on businesses that add more value: Frito-Lay snack foods and Pepsi. Sound familiar? Pepsi can now open another front in the cola wars--probably in the fountain business, where it has been weak. "Pepsi has not been that strong of a competitor [in this segment]. Coke has pretty much had a free run, and that's about to change," says Gary Hemphill, vice president of Beverage Marketing Corp., a beverage-consulting firm...
...Fonda got Durex, the world's largest condom producer (slogan: "Only the Feeling Gets Through"), to join the Turner Foundation-supported Georgia Campaign for Adolescent Pregnancy Prevention for some counterprogramming. Starting this month, Fonda chatted up Lisa McRee on Good Morning America, taped a segment with Susan Molinari on CBS and sang a duet with Rosie O'Donnell. Sure, abstinence is the best policy, Fonda says, but not if it means losing the second-best policy: "About 90% of what we do is above the waist--give kids hope and an adult who cares about them, tell them...