Word: segmenting
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...longer the rupture, the more powerful the expected quake. Unlike the San Andreas, the Elysian Park system is not large enough to unleash an earthquake of magnitude 8. But some scientists believe it might be capable of a 7 or even a 7.5, especially if more than one fault segment should give way at the same time. This is what happened in 1992, when the Landers earthquake hopscotched from one fault to another, in the process gathering enough power to push up a 6- ft.-high ridge of rock. Should the Elysian Park system, which snakes beneath downtown Los Angeles...
...means for the music market. Even there the predictions are rosy. "We may be a little bit ahead of the curve," says Brian Fargo, the president of Interplay Productions, whose MacPlay software division distributes Gabriel's Xplora 1. "But I think this will be a brand-new market segment that didn't even exist before. It's no longer a question of whether this format will take off but when. I'd say within a year or so it will be a CD-ROM world...
Composed of long chains of DNA containing perhaps 100,000 genes, the human genome is far too vast to analyze all at once. So scientists use special enzymes to chop the chromosomes into small manageable pieces and pick out small identifiable stretches -- called markers -- on each segment. When researchers are searching for a disease gene, they look for a marker that is common to all people who suffer from that ailment. If one is found, then the defective gene is probably located somewhere near that marker. The problem is that although the gene hunters know where the marker is located...
Detroit's sales charts are starting to look healthier. The U.S. companies are being helped by improved products, a price advantage of 16% against Japanese rivals because of currency differences, and the fact that so far both European and Asian competitors have almost entirely missed the fastest-growing market segment of all: vans, trucks and sport-utility vehicles. In the past decade, although car sales have been 30% off their 1985 peak and have suffered two of their poorest years since the 1960s, the truck and van market has exploded to 60% of car sales...
...None of this would be happening," observes Market Segment's Gary Berman, "if corporate America wasn't making money." There may be some truth to that. Many of the same companies that are successful as ethnic marketers are having trouble resolving those nagging problems posed by multiculturalism in their own workplace. Most corporations are adopting some form of diversity training to ease worker tensions brought about by the greater ethnic mix, while others are insisting that their employees be at least conversant in English. It's a good bet that such tensions on the job will get solved when...