Word: segments
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Dates: during 1980-1989
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Revived by falling gasoline prices, four-wheel-drive vehicles, including Jeeps and many trucks, have become the fastest-growing market segment. Jeep sales are up 108% in 1984. Says Joe Ricci, who operates dealerships in Florida, Illinois and Michigan: "It's become a cult car and status symbol." Not all of the cultists are men. Since the station wagon-shaped Jeep Cherokee was slimmed down, women have accounted for 30% of the sales...
...Each segment seems alike at development's earliest stage and contains the genetic information to make any one of the adult parts: said Allen Laughon of the University of Colorado, where much of the research took place...
Then a gene "tells" each seemingly identical segment how to develop...
...apprehensive McWhirter joined Bombeck over the course of several weeks this spring, participating in her own family birthday party, a charity benefit and a shoot for a Good Morning America segment. "Erma is a truly inventive, comic force, mugging continually, swatting one-liners everywhere," he says. "When she is on the phone, she is on the phone. Lunch is funny. The guest-bathroom soap is funny. Even the imminent house guests are funny...
...fastest-growing segment of the market is motor homes, whose prices start at about $19,000 for a stripped-down version with four bunks. "They're a condo on wheels for about what you'd pay for a Cadillac," says James Summers, head of the RV dealers' association. "That's a powerful selling point...