Word: segments
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Dates: during 1990-1999
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...feel you have more freedom to createcourses that reach a broader segment of thestudent population," Wilson said. "When you're aregular professor you worry about theconstraints...
...hints about its star's dimensions on 8,000 outdoor displays. Others try niche marketing. In ads on Ally McBeal, Armageddon peddles itself as a love story, with kissy spots featuring Ben Affleck and Liv Tyler. The idea is to attract Hollywood's hot new demographic, young females--the segment PaineWebber analyst Christopher Dixon calls "the new bobby-soxers...
...introduce the show and warm up the audience, a reel of highlights was played before the panel discussion. The audience joined in with the on-screen figures and sang along with "Rubber Ducky," "I Love Trash," remaining silent during the segment concerning Mr. Hooper's death...
...understand the current boom in prime-time news, it helps to go back to a notorious truck fire in November 1992. That was when Dateline NBC aired a segment in which an explosion was rigged to show the alleged safety problems in some General Motors trucks. It was an embarrassing black eye for the new program, but it prompted NBC to bring in a fresh executive producer, Neal Shapiro, who put the show on a winning road. Dateline spun stories off the day's news more often than its rivals (particularly on high-impact tabloid stories like O.J. Simpson...
...payoff can be awesome: 79 million boomers have begun to turn 50 at the rate of one every eight seconds or so. That's why this $300 billion industry is the most profitable segment of the FORTUNE 500. Pfizer's impotence pill, Viagra, already the hottest new drug launch ever, could reach $2 billion in sales by the year 2000. Delirious investors pushed Pfizer's stock from about $45 a share a year ago to $118.25 last week...