Word: segments
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Dates: during 2000-2009
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...more old-fashioned strain of high-minded celebrity daffiness shines through on Hollywood Green, which is basically Access Hollywood edited down to the stars' red-carpet prattling about their hemp wardrobes and chemical-free nurseries. (I have waited in vain for a segment on organic Botox and biodegradable implants.) Justin Timberlake builds an eco-friendly golf course. Host Maria Menounos enlists an "eco-designer" to redo her summer cabana. "Green is beautiful!" she declares. Sure it is, if you have a freaking cabana and a personal decorator...
...huge telecommunications and financial services businesses in India (and shouldn't be confused with Reliance Industries Ltd., another massive conglomerate owned by Anil Ambani's even richer brother Mukesh), gets an entry into Hollywood and some of the biggest names in the business. "If they [Reliance] identify a particular segment as high-growth they go all-out for it," says Smita Jha, an analyst at PricewaterhouseCoopers (PWC). "This has as much to do with the way Reliance does business as it does any overall industry trend...
...Partnership, this next generation of travelers wants casual food available anytime, free Internet, views and self-service check-in/checkout. Gen Y may represent only 9% of business travelers at the moment, but it is 75 million strong. Change is coming. Fast. "The baby boomers are the segment that everyone has been chasing for the past 20 years," says Peter Yesawich, chairman of Y Partnership, who also consults for NYLO. "Gen Y is a market of comparable size. There's a big 'aha' when hotels discover that." The Gen X travelers, in their 30s, are also important. They earn...
...difference for developers may be that being new, Aloft has more wow factor. "You can renovate the older brands all you want," says Woronka, "but Aloft has a different feel." And that's good news for Starwood, which until now has not had a hotel brand in this segment, accounting for 11% of the hotel industry's revenue...
...analyst, who asked not to be named, "and still offer a reward in travel--like traditional pampering. That's probably going to have to be added to a few of these concepts." Freitag says it will be interesting to see how well Aloft and others can penetrate a segment that Hilton and Marriott currently own. "Will they win a piece? Yes. But how big?" says Freitag. "That's the $12 billion--dollar question. The traveler is going to have to decide...