Word: segments
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Dates: during 2000-2009
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...range from a $3,500 desktop-notebook hybrid with a 20-in. screen and a remote, to a $2,270 gaming desktop with a swanky scarlet-and-gray exterior and high-end specs. Its purchase of Alienware, a leading seller of game computers, will give Dell cachet in that segment. Parra says Dell's stores give consumers a chance to see its multimedia PCs and laptops in a home environment, paired with some of Dell's other consumer goods like its flat-screen TV sets. The company expects to open more stores in the fall...
...engines. Loremo believes that its models will be the first ultralight cars to go mass transit. "Our goal is to begin mass production of the first 10,000 cars in 2009, and until then we don't see any competition. None of the big manufacturers has plans for this segment," boasts Gerhard Heilmaier, Loremo ceo. How is the Loremo different? Unlike a traditional car frame, which is built to divert energy in a crash in a ring around the passengers, the Loremo's frame consists of three steel girders running from front to back that transport the energy...
...Hawkins says. He notes that while institutions tend to be good at applying their own standards, officers at many institutions bombarded with applications “are not assessing academic information as much as they’re performing triage. They look at the application pool and say this segment seems to clearly not meet it, [while] this meets...
...have become less formal, while the market for traditional haute couture nears saturation. "No brand is sacred in its marketplace anymore," says Rita Clifton, chairman of global consultancy Interbrand. "Even mature brands want to generate sustainable growth, so now you see the blurring of categories." Since the fastest growing segment of the women's sportswear market is midlevel, luxury brands have had to adjust accordingly. In most cases, "It's not about using snob appeal or aspirational branding to make their products even more expensive, it's about making the brand more approachable and affordable to a wider range...
...work with National Public Radio to promote poetry, or spearhead a new satellite radio station that would air a new half-hour poetry segment each...