Word: segments
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Dates: during 2000-2009
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Indeed, for all Toyota's strengths, the company needs a truck hit in the U.S. to offset weaker prospects in other areas. While Toyota is expanding rapidly in Europe and China, those sales tend to be concentrated in the compact-car segment, in which profit margins are low. In Japan, where Toyota intends to launch its Lexus brand in August, the company may have a hard time expanding market share, already at 44%. The dollar's slump against the yen, meanwhile, makes Japanese exports more expensive...
Conquering the truck market won't be easy either, in part for cultural reasons. Pickup country is perhaps the last auto segment in which patriotic shopping habits prevail. Despite years of knocking at the market, Toyota sold just 107,000 Tundras in the U.S. last year, while Ford sold 916,000 F-Series trucks. Although Nissan and Honda have joined Toyota in the truck market, heavy investment has made Detroit's pickups more competitive than its cars. And Detroit can still count on the stubborn-guy factor. "I'd consider driving a Chevy, but that'd be about...
...first show offers stories ranging from a witty profile of Movie He-Man Chuck Norris (Code of Silence, Missing in Action), who plays cut-rate Rambos, to a quirky but oddly compelling segment about the recipient of the heart of Jon-Erik Hexum, a TV hunk who died after accidentally shooting himself last year. Another episode deals with the daughter of Leo Ryan, the California Congressman whose investigation of the Jim Jones cult in Guyana in 1978 led to Ryan's murder and the ensuing mass suicides. Today Ryan's daughter is a follower of Bhagwan Shree Rajneesh, an Indian...
Though the piece does not fully support its claim that the Oregon camp has the makings of another Jonestown, it aptly illustrates Executive Producer Andrew Lack's desire to look at much reported stories from a different, even idiosyncratic, angle. Instead of running a segment about Viet Nam veterans in the U.S., for example, Lack plans to focus on the some 1,000 former soldiers who now live in Bangkok. "My mandate is to be new," says Lack. "I want people to watch this and say, 'Jesus Christ, I didn't know that...
...episode in the first show that best illustrates the philosophy behind American Almanac deals with long-term changes in the country's weather (outlook over the next few decades: a temperature rise between 3° and 7°). In another segment, Connie Chung explores how some prospective parents try to select the sex of their babies through laboratory tinkering. Yet an episode about Bijan, whose snooty clothing stores in Beverly Hills and New York City are open to clients by appointment only, is a puff job that Mudd gamely but unsuccessfully tries to tie in to Americans' desire to be distinct...