Word: segments
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...success of already established street brands. Japanese are even more attuned than Americans to the iconography of consumerism. This is, after all, an animation-crazed culture in which characters like Doraemon, Hello Kitty and Pikachu adorn everything from refrigerators to boxes of seaweed sprinkles. Consumers, especially the key youth segment, prefer splashing out on recognizable icons?an almost Pavlovian response to a society awash in symbolism. No surprise then, that one of the details that Takizawa is most proud of in his collaboration with Champion is the way he reinterpreted the sweatshirt maker's embroidered "C" monogram into a tricolor...
...least one nonalcoholic drink cheaper than beer. And German consumers watch their wallets: when Beck's (550 million liters) raised prices in 2000, its sales fell 20%. Last year, brands like Warsteiner (570 million liters) and Radeberger (880 million liters) did manage to lead prices in the premium segment higher by advertising their quality, but beer inflation still trails other products. For many years, German price sensitivity and fierce loyalty to domestic beer - just 3.3% of beer consumed in Germany last year was imported - functioned as a keep out sign for foreign brewers. As Coen Thönissen, from Dutch...
...Mass was good. Nothing more can be said about this segment of the voyage. It was wholesome, rife with folk songs as well as Westernized neo-Christian rock. The Pope drove around for a good while in the Popemobile; and by hook or by crook, each Catholic punk rocker willing to use his or her elbows was able to see him close-up, in the flesh: Ivana Pavla Deuce...
...arrange for next. "I've heard the same thing from other festivals," he says. "We get a million people coming here for jazz, but the sponsors seem to be moving more and more to sports events." Whatever the logic of the sponsors, jazz remains a tiny but relatively healthy segment of a music industry in general turmoil. Wulf Mueller, vice president for international marketing at Universal Music International, which owns the prestigious Verve label, says his group's jazz sales rose 29% over the past two years, while Universal's overall record sales dropped off 20%. "Jazz doesn...
...closing five minutes of the final segment, he said, would show the foreman standing to give the verdict of the trial and an earthquake that reduced the courtroom to rubble—from which a hand wearing a glove would rise...