Word: segments
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...hybrid Silverado, which gets better than 20 m.p.g., is the first genuine hybrid in the critical pickup-truck segment, which represents 15% of the total U.S. market. It's promising but a bit undernourished - the launch of this new hybrid truck has been undermined by cuts in production and advertising as GM has struggled to conserve cash. GM CEO Fritz Henderson says company-wide production should level out during the second half of 2009, and Peper asserts that advertising across models will increase over the next six months. If the hybrid Silverado is successful, it could be a very tangible...
...Buick Lacrosse, a traditional full-size passenger car in the near luxury segment, is GM's answer to some very tough competition from Acura, Lexus and Lincoln. GM, which rode to glory on full-size cars but over the past two decades let its edge slip away, insists the new Lacrosse is quieter, handles better and is more powerful and more luxurious than the competition. Early reviews have been favorable...
...Cadillac SRX, Chevrolet Equinox and GMC Terrain are replacements for older GM models that have failed to dislodge the competition in growing market segments. The SRX, for example, is aimed at a segment virtually invented by Lexus with vehicles such as the highly popular RX330. It offers a contemporary exterior design, a well-appointed interior and improved fuel economy that GM hopes will give buyers sitting on the fence ample reason to select it over a competitor. GM has also indicated that it is pricing the vehicle aggressively - that is, slightly under the competition - in an effort to win over...
...sandwich). North Carolina smokes the whole hog in a vinegar-based sauce. Kansas City natives prefers ribs cooked in a dry rub, and Texans ... well, Texans dig beef. Eastern Texas' relative proximity to Tennessee puts it in the pulled-pork camp, but in the western segment of the Lone Star State, you're likely to find mesquite-grilled "cowboy-style" brisket. Locals defend their region's cooking style with the sort of fierce loyalty usually reserved for die-hard sports fans. Just as you're better off not mentioning the Yankees to a Red Sox fan, it's probably best...
...despite all the conspiracies and bluster, a large segment of Iran's population remains incredulous. The propaganda campaign may well sway many Iranians, especially those who consume only state media, but many others see straight through it. Criticizing Ahmadinejad's claim that the Islamic Republic foiled an attempt at a velvet revolution, Iran's former reformist President Mohammed Khatami met with families of the detained this week. "If this poisoned propaganda and security atmosphere continues ... we must say that what happened was a velvet coup d'état against the people and the republicanism of this state," he said. Millions...