Word: segments
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...good record on safety, although it had one crash, which killed 31, in 1985. It has been profitable every year since 1987. Lately the fresh-cookie airline has pitched itself to pleasure travelers--though there are limits on how much it can push the price in that segment. Says Wally Durso, president of Travel Dynamics of Brookfield, Wis., a Milwaukee suburb: "I don't believe fares are No. 1. If Midwest Express is within $50 of a competing airline, a lot of my clients will go with Midwest Express...
...very interesting, but you know it is a no-win proposition," she said. "Every segment of society is against what you are doing...
...Vegas. The city of Washington was planned and built according to such models, and structures like the Washington Monument, the Lincoln Memorial and the Vietnam Veterans Memorial have helped transform the capital into a "historic theme park" laid out to teach Americans the virtues of civilization. In a poignant segment, Hughes stands alongside the black granite walls of the Vietnam Memorial and learns from mourners and visitors what the site means to them...
Closely related to this strategy is the movement toward "cause marketing," which is the fastest-growing segment in advertising. Companies will pay more than $500 million this year for the rights to sponsor various social programs, from research on AIDS to support for local fire departments. Typically, such sponsorships come with expensive marketing campaigns that promote the company while promoting the cause. By raising public awareness, these ads will help generate some $2.5 billion for the causes they champion. The sum should double in three years, according...
With Cambridge City Council members only discussing technology upgrades in the election process and minor city traffic concerns, the stand-out highlight from Monday night's meeting was perhaps the public speaking segment...