Word: segments
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Kemp's approach is smart because it applies to more than one segment of the population. Community-based politics, no matter what the community, leads to citizens who are more politically aware, and consequently, politically active...
...that segment of the population gains a greater political voice, that may be worth calling real empowerment...
...industry has flourished because companies find telemarketing a highly efficient way to deliver their spiels. With the price of postage rising faster than telephone rates, marketers can reach out and harangue people for less than a third of the cost of direct mail. "While a segment of people complain about telemarketing, it's still supereffective," explains Robert Blattberg, a marketing professor at Northwestern's business school. "You don't need a huge response rate to make these things work. You only need a 1% to 2% success rate for telemarketing to be effective...
...that will look little different from the taped bits familiar to fans of his old show. So far, Letterman has gone on a tour of the CBS Broadcast Center, manned a drive- up window at McDonald's and escorted Zsa Zsa Gabor through a New Jersey neighborhood in a segment titled "Do You Have a Question for Zsa Zsa?" (Letterman's postmortem: "Only one person asked her about slapping the cop. I thought that...
Letterman's standards and sense of propriety are apparent as well in his choice of material. Writers say he often rejects jokes that stray too close to tragic news events or real-life misfortune. Rob Burnett recalls Letterman turned down a gag for a segment called Charts and Graphs -- "Dyslexics' Favorite Beatles," featuring names like ULAP and OGNRI; the host said it made fun of a serious disability. Comedian Jeff Altman, another Letterman pal from the Comedy Store days, remembers a guest appearance on Late Night in which he made a lewd crack that included the word "genitals." Letterman didn...